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State Licensing:
Make Sure Your Licensing Matches Your
Distribution
There are over 25 states (and one city) in
the US which require bottled water companies to be licensed/approved
for product to be sold in their state. Regulators of these states
often pull product off the shelf to verify proper licensing and
labeling. Products found to be non-compliant are then required to be
pulled off the shelves.
It is the bottling companies responsibility to ensure that their
products are not sold by distributors or retail chains in states where
the bottling company is not licensed. The first way to accomplish
this is to specify in contracts/agreements with retail clients and
distributors the states in which your products can and can not be
sold. Another approach is to maintain licenses for all states
requiring them.
Licensing can be an expensive, time
consuming, and lengthy process. However, not being licensed in a
state where you product is sold can result in fines, product being
pulled from shelves, and the loss of contracts and customers.
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